Graphic Design Archives - Eric Keller Design

Believing is Seeing

Written on March 6, 2017. Posted in Graphic Design.

The Adobe InDesign launch screen: Some people see things that others don’t. Launching an earlier update of Adobe InDesign for the first time, I saw something startling: a bleak grey sky, a guard tower, barbed wire, and birds—maybe scanning for...

Renegade Tail Lights: A Tale of Two Xs

Written on October 4, 2016. Posted in Graphic Design.

Driving up Detroit’s Woodward Avenue on a rainy Summer evening, a Jeep Renegade suddenly jammed on it’s brakes in front of me. I could take the abrupt braking in stride, but I was surprised—even disturbed—to see two brake lights with a red background...

When Size Matters

Written on August 14, 2016. Posted in Graphic Design.

With the introduction of the second Trump Pence logo, (the post-fiasco version, without the inadvertent and highly ironic suggestion of sexual intercourse), and the Clinton Kaine presidential campaign logos, it was plain to see that the relative size...

Typography…Breaking the Rules

Written on July 26, 2016. Posted in Graphic Design.

I recently saw an ad on the front page of the New York Times that was truly striking, but not in a good way. New York Times ad for Tiffany, June, 2016 It does not work!

Design: What works, what doesn’t

Written on July 17, 2016. Posted in Graphic Design.

It’s a very different world from the time the term “Graphic Design” first came into use in 1927 (attributed to the type designer William Addison Dwiggins). Today our lives are immersed in a world of designed things. Just consider what you’ll encounter...