I recently saw an ad on the front page of the New York Times that was truly striking, but not in a good way.
New York Times ad for Tiffany, June, 2016
It does not work!
It’s a very different world from the time the term “Graphic Design” first came into use in 1927 (attributed to the type designer William Addison Dwiggins).
Today our lives are immersed in a world of designed things. Just consider what you’ll encounter...